The BIG Announcement (and why we’re liquidating)December 29th, 2016
After a lot of thinking and planning, big changes are coming to Yoder’s Smoky Mountain Barbecue, our Meadow Creek dealership in Kalona, Iowa.
In short, this is what’s happening:
- 1. Yoder’s Smoky Mountain Barbecue is closing permanently. Yes, no kidding!
- 2. I, Lavern Gingerich, have secured a position with Meadow Creek as their online marketing agent.
You may be reading this because you have an interest in Meadow Creek’s smokers and grills.
If so, what this change means for you:
- 1. Once our dealership closes, you will need to find another dealer to work with (see Meadow Creek’s dealer locator here), but don’t worry. As Meadow Creek’s online brand ambassador, our job is to make sure you are taken care of.
- 2. We will be able to crank out more and better content around Meadow Creek equipment in 2017, which should be a lot of fun.
Why we’re doing it:
It can take a lot of time on the phone to sell high ticket items. Marlin (my brother who ran the dealership) was having a hard time closing enough sales to make it work, and he finally decided he’d rather find something else to do than overcome the challenges of growing a business.
Why this is better:
It makes a lot more sense for me to work directly for Meadow Creek, serving the entire network of dealers. The extensive work we have put into educating people about Meadow Creek should really be done at the corporate level. Second, by working with the manufacturer directly, we now have the resources we need to bring more awareness and education to the market than before.
We want to thank each of our customers who supported our dealership in the last ten years. It’s been a great journey and we sincerely appreciate your business.
We are still taking orders and servicing pending orders, and still have a nice selection of smaller units at our warehouse for local pickup at liquidation prices.
Click here for our inventory list with prices.
I look forward to working more closely with Melvin and Ivan, the owners of Meadow Creek Welding, keeping you in the loop with interesting articles and stories and the latest in product development.
I can’t tell you everything yet, but I can say this—it’s BIG!